HP

Project Overview

Our objective was to elevate HP’s innovation narrative across consumer audiences. We aimed to create buzz by amplifying the brand in social and traditional media, and to position HP products as a top-of-mind choice for the holiday.

The Challenge

HP needed to standout during the busy and noisy holiday season. We guided the development of messaging and digital content strategy that star product offerings including Snapfish by HP. We partnered closely with HP’s marketing teams to unify storytelling across global campaigns, launches, and executive platforms. From shaping talking points for senior leaders to identifying top media destinations to promote the brand's offerings.

Scope of work

Our strategy was grounded in audience insights across multiple U.S. markets. The scope included strategic media relations, messaging, TV placements, social storytelling, and influencer alignment. Key initiatives included:

• National campaign positioning for HP’s consumer and small business solutions, tying product features to real-world impact.
• Messaging and launch support for new product lines like HP EliteBook and Z by HP.
• Developing a central brand voice guide to unify tone across multimedia.

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Project result

The result was a nation-widecommunications strategy that wasn’t just reactive—it was rhythmic. HP products were featured in dozens of holiay gift guides in both local and national publications. Additionally, Snapfish by HP was integrated into a Good Morning America segment celebrating host Robin Roberts' birthday.