The goal was to design a dynamic website for the custom service of Suarez, a Colombian brand specializing in cycling clothing. The project involved a detailed analysis of the user flow and information architecture, with a focus on making the platform intuitive and usable.
Suarez wanted more than just an online catalog. They needed a fully interactive tool that would help users customize their uniforms easily, while also engaging with the spirit of cycling. Creating a seamless, user-friendly customization journey became central to the build.
Usually a website becomes a sales tool for users, in the case of Suarez, a Colombian brand specialized in cycling clothing, we developed more than a sales catalog, we created a tool where users can be guided so that when customizing their uniform they can do it without complications and at the same time live that passion for cycling.The path of this project began with the purpose of providing a new experience to users, through advanced technology and brand identity. High quality images, proper usability and a correct information structure, was the goal of this journey
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